Stuff about proper branding. Most stuff is from the exquisite Dropbox branding site. They only use 4 colors and are super memorable! Link's below.
logotype text + image use whenever possible glyph image use in UI with limited space vertical lockup text + image use only in marketing with limited space outline image use in UI with limited space
A small disclaimer below that from the dropbox site, note the tone of voice:
Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo.
color white background most used white dark background used on darker backgrounds dark grey white background sparingly used
There dropbox goes again:
Thanks for not embellishing on the logo with shadows, patterns, intricate backgrounds, or elaborate gold jewelry.
Emphasis on who's colors it is. Explain what you're looking at:
White canvases and cool grey copy splashed with accents of Dropbox blue.
Work should be of a color rectangle with:
- the color name
- if bg color give a border, else no border
- hex code of the color
- if used for print also include cmyk and pantone
- bunch 'o' text about the usage
- visual examples with the margins laid out
- technical, but damn important
- yes, this is part of a designers job
- Have a single correct writing
- Explain the gotchas in text
- Show examples of how it's not done
From the Dropbox website:
Write Dropbox in plain text rather than embedding the logo into text
- Explain what you're allowed to do legally (e.g. "feel free to use")
- Explain what you shouldn't do to screenshots
- Provide a bunch of quality screenshots in the press kit
Use of the materials
Here comes a whole slew of examples that probably cover your use case.
- In general
- Advertising, promotional, and sales materials
- Education and instruction (books, guides, publications, and conferences)
- Products, websites, names and logos
- Functional Uses (UIs / buttons)
- Linking to Dropbox
- More questions? (and include screenshots so we can judge faster) (also don't assume no answer = we agreed to whatever you're planning)